The Chief Merchant Study: Competing in an Omni-Channel World

In a world where consumers are using technology to strengthen their purchasing power, forward-thinking merchants must develop deeper insights into customer preferences and needs as well as the market as a whole to regain their competitive advantage. Read this study to learn how merchants are competing in an omni-channel landscape
You will learn:

• How to provide a seamless, personalized experience whether the customer shops online, in store, over the phone, using a mobile device or all of the above
• Ways to leverage the insights you gain online to improve revenues and customer service in all channels
• Ideas for integrating all of the processes, data and systems in your cross-channel business