
When people think of online degree programs, for-profit schools like
University of Phoenix or Devry University tend to come to mind. And
rightly so. These institutions spend large sums of money on search
engine keywords. One report called out the University of Phoenix for
dropping $380,000 on a single day of online ads in 2012.
With these for-profit universities pulling out all stops to
get students to enroll in their programs, there isn't much room left for
nonprofit schools like Georgetown and Stanford to educate the public
about their offerings.
Ranku co-founder Kim Taylor
Thirty-one-year-old former reality-TV star Kim Taylor, who appeared in Randi Zuckerberg's short-lived
Startups: Silicon Valley, is looking to level the marketing playing field for nonprofit universities with her New York City-based startup Rank, a discovery engine for online degrees.
Like Kayak did for travel, the Tech stars
alum, which Taylor co-founded with her bestie 31-year-old Cecilia
Retelle, allows users to comparison shop online degrees available
through nonprofit institutions.
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