Wednesday, 2 October 2013

How This Young Founder Went From Reality Star to Disruptive Entrepreneur

How This Young Founder Went From Reality Star to Disruptive EntrepreneurWhen people think of online degree programs, for-profit schools like University of Phoenix or Devry University tend to come to mind. And rightly so. These institutions spend large sums of money on search engine keywords. One report called out the University of Phoenix for dropping $380,000 on a single day of online ads in 2012.
With these for-profit universities pulling out all stops to get students to enroll in their programs, there isn't much room left for nonprofit schools like Georgetown and Stanford to educate the public about their offerings.
Ranku co-founder Kim Taylor
Thirty-one-year-old former reality-TV star Kim Taylor, who appeared in Randi Zuckerberg's short-lived Startups: Silicon Valley, is looking to level the marketing playing field for nonprofit universities with her New York City-based startup Rank, a discovery engine for online degrees.
Like Kayak did for travel, the Tech stars alum, which Taylor co-founded with her bestie 31-year-old Cecilia Retelle, allows users to comparison shop online degrees available through nonprofit institutions.

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