Having a great idea, and assembling a team to bring that concept to life is
the first step in creating a successful business venture. While finding a new
and unique idea is rare enough; the ability to successfully execute this idea
is what separates the dreamers from the entrepreneurs. However you see
yourself, whatever your age may be, as soon as you make that exciting first
hire, you have taken the first steps in becoming a powerful leader. When money
is tight, stress levels are high, and the visions of instant success don’t
happen like you thought, it’s easy to let those emotions get to you, and
thereby your team. Take a breath, calm yourself down, and remind yourself of
the leader you are and would like to become. Here are some key qualities that
every good leader should possess, and learn to emphasize.
Honesty
Whatever ethical plane you hold yourself to, when you are responsible for a
team of people, its important to raise the bar even higher. Your business and
its employees are a reflection of yourself, and if you make honest and ethical
behavior a key value, your team will follow suit.
As we do at kennethmatthew consulting, the business development platform for
entrepreneurs and small businesses I founded, try to make a list of values and
core beliefs that both you and your brand represent, and post this in your
office. Promote a healthy inter office lifestyle, and encourage your team to
live up to these standards. By emphasizing these standards, and displaying them
yourself, you will hopefully influence the office environment into a friendly
and helpful workspace.
Ability to Delegate
Finessing your brand vision is essential to creating an organized and
efficient business, but if you don’t learn to trust your team with that vision,
you might never progress to the next stage. Its important to remember that
trusting your team with your idea is a sign of strength, not weakness.
Delegating tasks to the appropriate departments is one of the most important
skills you can develop as your business grows. The emails and tasks will begin
to pile up, and the more you stretch yourself , the lower the quality of your
work will become, and the less you will produce.
The key to delegation is identifying the strengths of your team, and
capitalizing on them. Find out what each team member enjoys doing most. Chances
are if they find that task more enjoyable, they will likely put more thought
and effort behind it. This will not only prove to your team that you trust and
believe in them, but will also free up your time to focus on the higher level
tasks, that should not be delegated. It’s a fine balance, but one that will
have a huge impact on the productivity of your business.
Communication
Knowing what you want accomplished may seem clear in your head, but if you
try to explain it to someone else and are met with a blank expression, you know
there is a problem. If this has been your experience, then you may want to
focus on honing your communication skills. Being able to clearly and succinctly
describe what you want done is extremely important. If you can’t relate your
vision to your team, you won’t all be working towards the same goal.
Training new members and creating a productive work environment all depend
on healthy lines of communication. Whether that stems from an open door policy
to your office, or making it a point to talk to your staff on a daily basis,
making yourself available to discuss interoffice issues is vital. Your team
will learn to trust and depend on you, and will be less hesitant to work
harder
Sense of Humor
If your website crashes, you lose that major client, or your funding dries
up, guiding your team through the process without panicking is as challenging
as it is important. Morale is linked to productivity, and it’s your job as the
team leader to instill a positive energy. That’s where your sense of humor will
finally pay off. Encourage your team to laugh at the mistakes instead of
crying. If you are constantly learning to find the humor in the struggles, your
work environment will become a happy and healthy space, where your employees
look forward to working in, rather than dreading it. Make it a point to crack
jokes with your team and encourage personal discussions of weekend plans and
trips. It’s these short breaks from the task at hand that help keep productivity
levels high and morale even higher.
At kennethmatthew consulting, we place a huge emphasis on humor and a light
atmosphere, and we really believe it is the small, light hearted moments in the
day that help keep our work creative and fresh. One tradition that we like to
do and brings the team closer is we plan a fun prank on all new employees, on
their first day. It breaks the ice and immediately creates that sense of
familiarity.
Confidence
There may be days where the future of your brand is worrisome and things
aren’t going according to plan. This is true with any business, large or small,
and the most important thing is not to panic. Part of your job as a leader is
to put out fires and maintain the team morale. Keep up your confidence level,
and assure everyone that setbacks are natural and the important thing is to
focus on the larger goal. As the leader, by staying calm and confident, you
will help keep the team feeling the same. Remember, your team will take cues from
you, so if you exude a level of calm damage control, your team will pick up on
that feeling. The key objective is to keep everyone working and moving ahead.
Commitment
If you expect your team to work hard and produce quality content, you’re
going to need to lead by example. There is no greater motivation than seeing
the boss down in the trenches working alongside everyone else, showing that
hard work is being done on every level. By proving your commitment to the brand
and your role, you will not only earn the respect of your team, but will also
instill that same hardworking energy among your staff. It’s important to show
your commitment not only to the work at hand, but also to your promises. If you
pledged to host a holiday party, or uphold summer Fridays, keep your word. You
want to create a reputation for not just working hard, but also be known as a
fair leader. Once you have gained the respect of your team, they are more
likely to deliver the peak amount of quality work possible.
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