The artistic process is very similar to the entrepreneurial path.
Both artists and entrepreneurs create something from nothing, face rejection and fine tune their approach to succeed.
Since our journeys are so similar, entrepreneurs can learn a thing or
two from our artistic brethren. Here are five places to start:
1. Cultivate a willingness to fail. I have
profound respect for the craft of stand-up comedy. To be a successful
stand-up comic, you have to be willing to fail every time you step on
stage. In order to discover what works and what is actually funny,
comics have to try out new material in a room full of people, not
knowing if they'll get a laugh or crickets. They succeed and fail
publicly every time.
You have to be willing to fail so that you can learn what works and what doesn't. Leaders should approach failure
the same way as a comedian. When a comedian's joke falls flat and the
audience is stuck in an uncomfortable silence, the comedian quickly
acknowledges the failure and moves on. "Note to self, never tell that
joke ever again."
That public acknowledgement lets the audience shift gears and be
receptive for the next joke. Leaders sometimes think that admitting
mistakes could somehow tarnish their reputation. But the opposite is
true. By acknowledging a misstep, your team will be able to shift gears
and move forward faster.
2. Have a support group. Actors, painters, writers,
and all artists understand the value of finding a safe place to practice
their craft, try new things and receive feedback. For this reason
artists often attend classes. Entrepreneurs need to find or create a
similar support group instead of encasing themselves in the bubble of
their business. Creating in a vacuum and only bouncing ideas off
employees is limiting.
Breakaway and connect with others who are similar, but different.
Find people who understand your world as an entrepreneur, but aren't
competing in your space. Masterminds are a great outlet. You might be
familiar with the business benefits of being in a mastermind, but have
you considered the creative benefits? Your mastermind group can be your
safe place to attempt, fail, regroup, and try again.
3. Be brave. Entrepreneurs and artists share one
important quality: they both put their heart and soul on the line for
others to see and judge. Not everyone in this world has the tenacity,
thick skin, or sheer gall to even try such a feat. When you feel the
twinge of self-doubt, remember that you are one of the brave few. With
every attempt, you are closer to your success.
4. Know when to leave it alone. One skill of the
best artists is knowing when to leave their creation alone and walk
away. A painting can be perfect and then destroyed with more brush
strokes. A book can have a chilling ending and then be ruined with one
more chapter.
Some entrepreneurs get a buzz from constantly creating, changing, and
adjusting. Both artists and entrepreneurs need to have the ability to
acknowledge when something is just right and leave it alone. Sometimes
your product doesn't need a new feature. Your marketing doesn't need a
new ad campaign. Your sales strategy doesn't need a facelift. If it
ain't broke, don't fix it.
5. Know when to scrap it. The artist and the
entrepreneur follow the same journey. Try. Fail. Get back up. Fail
again. Get back up again. It takes a series of failures to reach the
ultimate success. But sometimes a bad idea is just a bad idea (Re:
Gigli, Ishtar and the last three Star Wars movies.) This doesn't mean
the attempt didn't have value. There is something to be learned from
every experience.
Scrap the bad idea, but apply what you learned from the attempt to
your next venture. Trying to make a bad idea work won't let you
experience the joys of being an entrepreneur.
Finding different ways to tap into your creative side will make you a
well-rounded entrepreneur and leader. There's an artist inside all of
us, just waiting to break free
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